Joe Karasin
Ecommerce Marketing: PPC Ads For E-Commerce Brands
It has been said that PPC for ecommerce is dead. That no brand can overcome the high CAC problem. However, there are multiple ways to...
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Joe Karasin
- Aug 6
- 5 min
Law Firm Marketing: PR For Attorneys
Our third & final piece on law firm marketing will focus on earned media for lawyers. We'll discuss the state of PR for law firms in...
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Joe Karasin
- Jul 31
- 4 min
Law Firm Marketing: PPC Ads For Attorneys
Continuing our series on marketing for law firms, we turn our attention to Google Ads (PPC) for lawyers. We'll discuss paid search in...
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Joe Karasin
- Jul 20
- 8 min
Law Firm Marketing: SEO For Lawyers
Today we are starting a 3-part series on digital marketing for law firms. Each article will cover a specific tool that improves the...
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Joe Karasin
- Jun 25
- 3 min
How Does Earned Media & PR Help Small Businesses?
Companies that operate nationally or internationally are often cited in stories from major press outlets like Forbes or The New York...
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Joe Karasin
- Jun 14
- 6 min
Digital Marketing For Law Firms
Marketing for law firms is not always easy. With huge budgets from large firms and an extremely competitive market, it can be hard for...
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Joe Karasin
- May 29
- 5 min
How Manual PPC Bidding Wins Over AI
With all the talk of AI being the best way to do digital marketing, a lot of brands are relying on automation to handle their PPC...
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Joe Karasin
- Apr 21
- 6 min
Reddit Marketing For Small (and Large) Businesses
Reddit is still largely underutilized by businesses. What is Reddit? Why should you use the platform to market your business? We'll dive...
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Joe Karasin
- Jan 5
- 4 min
Get Press Coverage For Your Business
How PR can boost your rankings & get you on the map One of the biggest challenges for any business is being covered by the press. Press...
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Joe Karasin
- Jan 7, 2021
- 3 min
Google Local Services Ads
Google has been promoting a new ad for certain business classes called Local Services Ads.
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Joe Karasin
- Dec 1, 2020
- 3 min
Google Dynamic Search Ads
Dynamic search ads are being promoted heavily by Google. This is an ad format that could benefit many businesses that do not have a...
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Joe Karasin
- Nov 11, 2020
- 8 min
Digital Marketing For Attorneys
Digital marketing for attorneys can be difficult. There are thousands of firms competing for the same pool of potential clients. Personal...
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Joe Karasin
- Nov 2, 2020
- 4 min
Life Insurance Lead Generation
Digital marketing for life insurance sales is not always easy. A highly competitive vertical, it can cost a considerable sum to generate...
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Joe Karasin
- Oct 16, 2020
- 4 min
Digital Marketing Myth #1-Niche Marketing
Digital marketing is rife with myths. One of the most persistent is the myth of the niche marketer.
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Joe Karasin
- Sep 26, 2020
- 4 min
Google Ads for Real Estate
Google Ads offers significant benefits for real estate lead generation and advertising.
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Joe Karasin
- Sep 17, 2020
- 5 min
App Store Optimization
Over 2 million apps exist in the major stores (Google Play & Apple App Store). Getting your app noticed is no easy feat. Below, we...
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Joe Karasin
- Sep 6, 2020
- 4 min
Google Ads Retargeting
Retargeting with Google Ads offers you powerful ways to stay connected to consumers.
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Joe Karasin
- Aug 24, 2020
- 4 min
YouTube Channel Optimization
Optimizing your YouTube channel can lead to significant growth for your brand. Learn how to supercharge your channel.
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Joe Karasin
- Aug 17, 2020
- 5 min
YouTube Ads
YouTube is a great place to market your business, no matter what vertical you're in.
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Joe Karasin
- Aug 9, 2020
- 5 min
10 Lead Generation Tips
Lead generation has become harder. Use these 10 tips to help you generate more leads.
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