Digital marketing for attorneys can be difficult. There are thousands of firms competing for the same pool of potential clients. Personal...

Digital marketing for life insurance sales is not always easy. A highly competitive vertical, it can cost a considerable sum to generate ...

Digital marketing is rife with myths. One of the most persistent is the myth of the niche marketer.

Google Ads offers significant benefits for real estate lead generation and advertising.

Over 2 million apps exist in the major stores (Google Play & Apple App Store). Getting your app noticed is no easy feat. Below, we outlin...

Retargeting with Google Ads offers you powerful ways to stay connected to consumers.

Optimizing your YouTube channel can lead to significant growth for your brand. Learn how to supercharge your channel.

YouTube is a great place to market your business, no matter what vertical you're in.

Lead generation has become harder. Use these 10 tips to help you generate more leads.

How can ad extensions make your Google campaigns more effective?

Responsive search ads have been given new features. See how they can benefit your business.

If you had the ability to put the perfect ad in front of the consumer at the perfect time, would you want to do that?

Conversion attribution is key to knowing what ads are successful and understanding the customer journey.

Google call ads have undergone recent changes. Learn more about them and how they may be even more effective now.

There are quite a few bidding strategies available within the Google Ads platform. Understanding what these are and how they work will gi...

When running PPC ads, understanding keyword match types is essential.

Keywords are fundamental to SEO & PPC. Learn about the various types in this blog.

How are SEO and PPC related, and how can one benefit the other?

My name is Joe Karasin, and I am here to change the PPC game. That statement might seem bold. Arrogant even. But if there were ever an in...